![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-1.jpg)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-4.jpg?w=840)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![Fjällräven Singi Stubben Backpack dark olive | Backpacks | Bags and Backpacks | Equipment | adh-fishing Fjällräven Singi Stubben Backpack dark olive | Backpacks | Bags and Backpacks | Equipment | adh-fishing](https://www.adh-fishing.com/media/image/39/f3/5e/Fjallraven_Singi_Stubben_Rucksack_dark_olive_13.jpg)
Fjällräven Singi Stubben Backpack dark olive | Backpacks | Bags and Backpacks | Equipment | adh-fishing
![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-2.jpg?w=819&h=1024)