Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Woke-washing: how brands are cashing in on the culture wars | Advertising | The Guardian
After Colin Kaepernick ad, I'm boycotting Nike
Nike working hard to look 'woke' | Stuff.co.nz
Conservative group slams Nike, Coke over 'woke politics'
Nike isn't "woke." It's just killing small businesses. | Mike Sielski
Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
Who made woke capitalists gods
Conservative group slams Nike, Coke over 'woke politics'
How Nike got woke | ThoughtLeaders Blog
Corporations should serve their customers, not woke politicians - Washington Times
Woke washing: what happens when marketing communications don't match corporate practice
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
Nike pretends to be woke while paying child "slave laborers" 23 cents an hour. : r/awfuleverything
Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality. | Business Insider India
Nike working hard to look 'woke' | Stuff.co.nz
Conservatives are bashing Nike. They want "not so woke" sneakers - CBS News
Is Woke Bad for Business? What Nike, LeBron & the NBA Need to Do Now – Footwear News
Why I'm boycotting Nike: Get woke and go broke
Conservatives are bashing Nike. They want "not so woke" sneakers - CBS News
Think Nike's woke? Phil Knight's castration of the University of Oregon might change your mind
The Price of Woke Corporate Politics - WSJ
Nike working hard to look 'woke' | Stuff.co.nz
Nike: The Most Woke Sportswear Brand Around — Garb
