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Nathan Baugh 🗺️ on Twitter: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do
![Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing](https://miro.medium.com/max/1400/1*BnoSug-BwzCYlOlB6txzEQ.jpeg)
Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
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Why is 'Just Do It' more than a tagline, how is it a Narrative? – Storytelling Built For Innovation
![Nathan Baugh 🗺️ on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the Nathan Baugh 🗺️ on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the](https://pbs.twimg.com/media/FS4RYPmWAAETgB9.jpg)
Nathan Baugh 🗺️ on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the
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NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium
![What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK) What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)](https://activeinternetmarketing.co.uk/wp-content/uploads/2016/09/NIKE_GREATNESS_img03_1000.jpg)
What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)
![Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)